Rue de Tokyo x Bevar Ukraine
One hundred and fifty days and counting: still the situation in Ukraine remains critical, dangerous, and nightmarish and still with no sign of a resolution. In an attempt to keep continued focus and attention on this humanitarian disaster and at the same time raise much needed money to help alleviate the very real suffering that this conflict is causing, Rue de Tokyo is joining forces with support organization Bevar Ukraine to offer a special capsule collection launched during Copenhagen Fashion Week.
As millions of Ukrainians are forced to leave their homes and as onlookers from outside the country try to imagine the horror of losing such basic comfort and security, Rue de Tokyo decided to include these special pieces as part of the MAISON collection to highlight the importance of the home to all of us. Made from GOTS certified cotton, a set of unisex pajamas alongside bedlinen and pillow covers will be offered in solid blue and yellow – the colors of the Ukrainian flag that have become a symbol of resistance and support – and in a unique tie-dyed technique. All profits from the sales of these special pieces will be donated to Bevar Ukraine to support the Ukrainian people and help them get their own homes back.
The collection will be launched at the Revolver trade show during Copenhagen Fashion Week from 10 to 12 August and sold to selected retailers as well as through the Rue de Tokyo online store.