It’s a new brand of women’s lingerie, homewear and swimsuits.
All is styled and drawn in Marseille, France. These are underwear that are unveiled and are worn as fashion accessories, underwear that takes over. She is a natural woman, emancipated and refined. Behind La Nouvelle, are the creations of Alix de Moussac, styles with discreet elegance, inspired by the evanescent atmosphere of a Virgin Suicide, the sweet rocky voice of Nico, the candor rock of Marianne Faithfull, texts by Serge Gainsbourg hummed by Jane B.

A stroll between sweetness and impertinence.

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